Lina Söderström profile picture.

Grown-up with a darkroom in her wardrobe, Lina began experimenting with photography at an early age.

After many years of experience in the fashion industry and through a transformation from in front of the camera to behind it, she has developed a unique eye and approach to directing. With a degree from Hyper Island, Lina is being accustomed to looking at projects with the whole in mind. Her work is captivating, visually strong, and conceptual, whilst always with a personal connection to the subject. 

In 2017, she won the award for Best new director at the Roy Awards.

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