James F. Coton is a French director that belongs to a generation that has been widely influenced by the Japanese mangas of the 80s and the emergence of Hip Hop. It gave to his images a combination of vibrant and electric identity that convoke a very dynamic, entertaining and trendy style. With a background in production and art direction for television and branded content, he is able to have a global view of any kind of project, giving them his very distinctive touch and approach. His clients came looking for a style that could be defined as electric, vibrant, colourful, pop, fashion and smart. He loves to play with editing, music and light to give to his films strength and coherency.